Goodby Silverstein - SF

I love goofy ads like this one, they always remind me of the Starburst llama spots and the Skittles Taste the Rainbow campaign. I feel that GS&P takes a different road when they're dealing with Emerald Nuts comapred to their other clients. But at the same time I feel that you have to go on a different route, I mean they're nuts. What seperates Nut Brand A from Nut Brand B?? Not the taste thats for sure. Spots like this one can help the consumer differentiate a normal snacking brand from Emerald. Trying to be whacky and original only works if you make it work, and sometimes companies can try and take things too far. That's why I'm impressed with the entire Emerald campaign that GS&P does.