Wednesday, September 30, 2009
TBWA NY
Who doesn't love the Taco Bell Chihuahua? I chose this spot because of the popularity and feeding frenzy that ensued after it was first aired. The 1994 spot abruptly blew up and was talked about for years and years even after the campaign was discontinued in 2000. The amount of parodies and buzz that followed were the most impressive aspect of the entire campaign. The creative team took a hispanic animal and associated the animal with the tacos and mexican food Taco Bell has to offer, awesome job...sadly Gidget "the Taco Bell Chihuahua" died this past summer from a stroke
DDB - chicago
This was a hard decision to choose this spot because of DDB's impressive track record. This spot was a product of budtv.com which has actually now been shut down. The marketing venture bud.tv was a long scale TV network and promotion mechanism for Anheuser-Busch. It first aired in the 2007 Super Bowl but lacked strong viewership and was discontinued in 2009. I first saw this spot last year in creativity and immediately enjoyed it from a purely comical stand point. The mere premise of talking to your employees like that is hysterical and the creative team of DDB did a fantastic job. It could be offensive but becasue it was an online promotion and you first had to verify your age to enter bud.tv, I feel that it wasn't scoially irresponsible or anything of that sort
BBDO - NY
We watched and discussed BBDO's work with monster.com and for good reason. The "stork" campaign continnues on the similar route monster.com has been going on which is "your calling is calling". I think this is one of those unique prodcuts that actually causes the viewer to do a little bit of self reflecting. This won numerous awards including a Bronze at the Cannes Lions 2008, Merit, and ADC 2008. Aside from the self reflecting aspect of the stork story, I'm sure many people found this ad to be a little depressing. I wonder how many people aren't "living up to their potential"...atleast that guys got his own office, with a window.
Tuesday, September 15, 2009
3 ads...
promote a product in a responsible way
1. Ogilvy and Mather - Toronto
A nice way of showing young girls how the fashion industry can be superficial and real beauty comes from within. Takes a different approach to a different type of beauty.
2. Saatchi & Saatchi, LA
A different way to promote going green; offer wireless internet under large daisies. Also gained a rather large amount of public recognition.
3. DraftFCB
I think all anti drug commercials promote a product in a socially responsible way because they are sending a clear message either to the kids or the parents that they need to be aware of the dangers that can ensue. Offering a hotline or website for help is the right thing to do because it gives the opportunity for a second chance.
promote a social cause in a good way
1. The M&C Saatchi - Red Cross of Australia
Saatchi and Saatchi labeled this one "Bloodvertising" which is a pretty neat way to get the point across that it doesnt cost any money to do something good.
2. Saatchi & Saatchi
I think this is a funny way to promote cleaner streets. They actually place maniquens around the streets to promote the use of public restrooms. very clever.
3.GSD&M Idea City
This ad displays the power Red Cross has to help people. The plus/minus illustrates how hope can sometimes be the best tool after a tradgedy. Very moving visuals and music from the Austin based agency.
socially irresponsible
1. TBWA Paris
I think these print ads produced by TBWA are soically irresponsible because its a guy on top of a scorpion while a women is having oral sex with a spider. I think you can send the dangers of AIDS without being so over the top and raunchy.
2.Crispin Proter Bogusky - Miami
Mini Cooper Banned Commercial - Awesome video clips here
wait what? This one went over my head. Not only did this have nothing to do with MINI but it barely had anything to do with cars. It was merely just moaning and sexual noises. Clearly socially irresponsible.
3. DDB Brazil
WOW this is bad. I don't know who gave this the okay but as an American I dont find this to be acceptable. The caption states how the tsunamis killed 100 times more people than 9/11, but I really dont see how thats relevant. It's not a contest to see who had the more tragic loss...
1. Ogilvy and Mather - Toronto
A nice way of showing young girls how the fashion industry can be superficial and real beauty comes from within. Takes a different approach to a different type of beauty.
2. Saatchi & Saatchi, LA
A different way to promote going green; offer wireless internet under large daisies. Also gained a rather large amount of public recognition.
3. DraftFCB
I think all anti drug commercials promote a product in a socially responsible way because they are sending a clear message either to the kids or the parents that they need to be aware of the dangers that can ensue. Offering a hotline or website for help is the right thing to do because it gives the opportunity for a second chance.
promote a social cause in a good way
1. The M&C Saatchi - Red Cross of Australia
Saatchi and Saatchi labeled this one "Bloodvertising" which is a pretty neat way to get the point across that it doesnt cost any money to do something good.
2. Saatchi & Saatchi
I think this is a funny way to promote cleaner streets. They actually place maniquens around the streets to promote the use of public restrooms. very clever.
3.GSD&M Idea City
This ad displays the power Red Cross has to help people. The plus/minus illustrates how hope can sometimes be the best tool after a tradgedy. Very moving visuals and music from the Austin based agency.
socially irresponsible
1. TBWA Paris
I think these print ads produced by TBWA are soically irresponsible because its a guy on top of a scorpion while a women is having oral sex with a spider. I think you can send the dangers of AIDS without being so over the top and raunchy.
2.Crispin Proter Bogusky - Miami
Mini Cooper Banned Commercial - Awesome video clips here
wait what? This one went over my head. Not only did this have nothing to do with MINI but it barely had anything to do with cars. It was merely just moaning and sexual noises. Clearly socially irresponsible.
3. DDB Brazil
WOW this is bad. I don't know who gave this the okay but as an American I dont find this to be acceptable. The caption states how the tsunamis killed 100 times more people than 9/11, but I really dont see how thats relevant. It's not a contest to see who had the more tragic loss...
Tuesday, September 1, 2009
Artful Advertising
1.
Created by Weiden and Kennedy Amersterdam the happiness factory campaign that Coca Cola did was the first peice of advertisement that came to mind when asked to find artful advertisements. It's definately a product of human creativity and created for aesthetic expression. It aired in March of 2009 It reminds me an awful lot of the diet dr. pepper ad where the six pack goes down the candy aisle...
2.
Goodby Silverstein. I enjoy all the HP ads that are similar to this but this one with Jay Z was my favortie. In the laptop market I feel that Justin Long's mac book commercials are primarily more noticeable but I like the way HP does an interactive 3D campaign especially with a famous athlete or in this case entertainer. I mention the Apple ads becasue although some are funny I always feel that its kinda akward that theres just 2 guys standing around. These offer better visuals and keep the viewer more indulged.
3.
Fallon London. In Dr. Griffins class we saw the making of this ad and it seemed very artisitc to me. I found it very interesting that this commercial was actually shot and not computer animatedAside from the paint explosions that had to be timed perfectly I also felt that the classical music complements the ad. I also really enjoyed the random clown that runs across the screen. I feel that directors like this one add random things into their work just to get a reaction out of the viewers.
It seems like the best creatives always try to go beyond just making art, they want their art to be meaningful.
4.
DDB Chicago. I think this qualifies as artful advertising becasue its taking a cleaning brand and completely revamping it and coming up with something original. You would expect clorox to sell its ability to remove stains or kill germs but instead DDB takes the company in a completely different direction.
5.
BBDO New York. I think this is artful advertising because it's such a unique way to show the different story lines and ways HBO takes its shows. Just when you think the two men lying next to each other are gay...boom...bomb squad
Created by Weiden and Kennedy Amersterdam the happiness factory campaign that Coca Cola did was the first peice of advertisement that came to mind when asked to find artful advertisements. It's definately a product of human creativity and created for aesthetic expression. It aired in March of 2009 It reminds me an awful lot of the diet dr. pepper ad where the six pack goes down the candy aisle...
2.
Goodby Silverstein. I enjoy all the HP ads that are similar to this but this one with Jay Z was my favortie. In the laptop market I feel that Justin Long's mac book commercials are primarily more noticeable but I like the way HP does an interactive 3D campaign especially with a famous athlete or in this case entertainer. I mention the Apple ads becasue although some are funny I always feel that its kinda akward that theres just 2 guys standing around. These offer better visuals and keep the viewer more indulged.
3.
Fallon London. In Dr. Griffins class we saw the making of this ad and it seemed very artisitc to me. I found it very interesting that this commercial was actually shot and not computer animatedAside from the paint explosions that had to be timed perfectly I also felt that the classical music complements the ad. I also really enjoyed the random clown that runs across the screen. I feel that directors like this one add random things into their work just to get a reaction out of the viewers.
It seems like the best creatives always try to go beyond just making art, they want their art to be meaningful.
4.
DDB Chicago. I think this qualifies as artful advertising becasue its taking a cleaning brand and completely revamping it and coming up with something original. You would expect clorox to sell its ability to remove stains or kill germs but instead DDB takes the company in a completely different direction.
5.
BBDO New York. I think this is artful advertising because it's such a unique way to show the different story lines and ways HBO takes its shows. Just when you think the two men lying next to each other are gay...boom...bomb squad
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