Large Scale Productions

1. Fallon - London

This sony Bravia "bunnies" spot depicts a large demonstration ad because of the amount of people and time it took to create the visual stimulants. Hundreds of colorful clay bunnies were sculpted and placed in different arrays around the city. Stop motion filming was used to portray the colorful effects a Sony Bravia camera has.
2. BBH - NYC

BBH's work displays a large scale production because of the amount of women (in bikinis) that were used to shoot this spot. Any television ad that lasts under a minute that has over 200-300 extras can be considered a large scale production, at least in my book. nice job
3. Fallon

Similar to the work the London agency did with the Bunnies, Fallon takes to the streets of San Francisco to unload about a million bouncy balls. The spot is cool because of the imagery and slow motion that really captures the different colored balls...kind of like the tv they're selling.
4. Weiden and Kennedy, London

great work from W+K which truly shows every aspect of a car can come together to show how nice the final product can be. You never really think about each little screw or window, but this puts it all in perspective.
5. McCann Erickson

Ok how much fun does that look? I'd love to be one the people who were used as extras in this spot. McCann does a great job of relating fun to the product, because after all its a video game console...and its suppose to be fun.