TBWA NY

Who doesn't love the Taco Bell Chihuahua? I chose this spot because of the popularity and feeding frenzy that ensued after it was first aired. The 1994 spot abruptly blew up and was talked about for years and years even after the campaign was discontinued in 2000. The amount of parodies and buzz that followed were the most impressive aspect of the entire campaign. The creative team took a hispanic animal and associated the animal with the tacos and mexican food Taco Bell has to offer, awesome job...sadly Gidget "the Taco Bell Chihuahua" died this past summer from a stroke