3 ads...

promote a product in a responsible way
1. Ogilvy and Mather - Toronto

A nice way of showing young girls how the fashion industry can be superficial and real beauty comes from within. Takes a different approach to a different type of beauty.
2. Saatchi & Saatchi, LA

A different way to promote going green; offer wireless internet under large daisies. Also gained a rather large amount of public recognition.
3. DraftFCB

I think all anti drug commercials promote a product in a socially responsible way because they are sending a clear message either to the kids or the parents that they need to be aware of the dangers that can ensue. Offering a hotline or website for help is the right thing to do because it gives the opportunity for a second chance.


promote a social cause in a good way
1. The M&C Saatchi - Red Cross of Australia
Saatchi and Saatchi labeled this one "Bloodvertising" which is a pretty neat way to get the point across that it doesnt cost any money to do something good.

2. Saatchi & Saatchi

I think this is a funny way to promote cleaner streets. They actually place maniquens around the streets to promote the use of public restrooms. very clever.
3.GSD&M Idea City

This ad displays the power Red Cross has to help people. The plus/minus illustrates how hope can sometimes be the best tool after a tradgedy. Very moving visuals and music from the Austin based agency.
socially irresponsible
1. TBWA Paris

I think these print ads produced by TBWA are soically irresponsible because its a guy on top of a scorpion while a women is having oral sex with a spider. I think you can send the dangers of AIDS without being so over the top and raunchy.
2.Crispin Proter Bogusky - Miami

Mini Cooper Banned Commercial - Awesome video clips here
wait what? This one went over my head. Not only did this have nothing to do with MINI but it barely had anything to do with cars. It was merely just moaning and sexual noises. Clearly socially irresponsible.
3. DDB Brazil

WOW this is bad. I don't know who gave this the okay but as an American I dont find this to be acceptable. The caption states how the tsunamis killed 100 times more people than 9/11, but I really dont see how thats relevant. It's not a contest to see who had the more tragic loss...