LatinWorks

LatinWorks based out of Austin, TX was founded in 1998 by Manny Flores and Alejandro Ruelas. Their most notable work came from the 2008 Super Bowl in which Carlos Mencia teaches a group of foreigners how to order a Bud Light. It was the most replayed commercial according to TiVo. This spot was the follow up that already has Carlos working witht the foreginers at a bar. Im usually not a very big fan of Carlos Mencia, but this is a catchy one. The agency does a nice job of being comical but not offensive. Adweek claims that they won "Ad Bowl" with the original spot.