Although this isn't one of their most noteable clients, I enjoy the creative approach Publicis takes with Hungry Man. The creative team does a good job of relating to the brand through the use of satire. Clearly this product is targeted for men, who want to eat like men, so why not base your commercials in the same direction. The entire campaign is based off of the double standard that men primarily eat hearty foods while women typically eat salads, quiche, or in this case Orange Mocha Frappacuinnos. Other advertisements are similar, usually with one guy eating something feminine or acting like a girl, while the other indluges in a real man's dinner, and acts like a man. Clearly Hungry Man has thrown out any chance of a healthy approach and are solely concentrating on men who like to pig out. A full pound of food in one TV dinner is a quick way to clog your arteries. But hey you are what you eat. It's pretty funny that most of the men in these commercials are overweight...maybe Publicis should switch that up atleast
2. Saatchi & Saatchi - NY
I chose this particular spot from Saatchi & Saatchi not because of the quality of the advertisement, but rather the originality of producing a one second commercial during the Superbowl. The spot is no different from their approach of a good, honest beer at an affordable price, so why waste $3 million on a :30 second spot? The company ran advertisements promoting the one second commercial a week before the Superbowl to gain national attention. They also created a website, www.1secondad.com. Supposedly the reasoning behind this was to make fun of Anheuser-Busch for spending so much money during past Superbowls. Whether the campaign was considered a success or not is irrelevant to me. I like companies that are willing to take risks and be original, although economically, this wasn't much of a risk at all. Nice Job.
3. Leo Burnett - London
I remember first watching this ad years ago and getting such a kick out of it. Although Leo Burnett has created countless icons that have affected so many people in different ways, I chose to blog about this particular spot because of the pure comical genius that unfolds. I love the first ten seconds when the narrators voice comes on and you think it's going to be serious and than in comes John West...fighting with the bear for the freshest salmon. Enduring the worst to get the best possible product...very clever and very funny.
4. Fallon Worldwide
The Minneapolis based agency gets credit for the uber clever spots promoting the overall vacation experience and different islands that the Bahamas has to offer. I like the "Bahamavention" idea because it portrays people who are in dire need to take a vacation from a comical stand point. Holding these mock interventions is a funny way of getting the point across, that when you feel irritable and frustrated, the best way to relieve stress is to take a vacation, and the best place to take a vacation is in the Bahamas. The creative team did a nice job of placing a pun on the words and incorporating the Bahamas into the overall message of the spot
5. Kaplan Thaler Group - NY
This rather risque print ad comes from the Kaplan Thaler Group and their client Trojan, which has become accustomed too pushing the boundaries with all their advertisements. The vibrating ring condom is being promoted with the tag line:"make each one special" referring to the rollercoaster spelling out orgasm. When dealing with condom advertising, its pretty obvious that a sexual innuendo is going to come about. The hard part for advertising agencies, such as Kaplan Thaler, is to find a way to differentiate themselves from the rest of the pack. Becasue Trojan is the most noteable condom brand, one would think they had already accomplished that, but I feel that I've seen this before...The Fireworks...The Rollercoaster...its outdated. Time for a new metaphor.
6. Team One Advertising - LA
I like how Boost Mobile takes a different route when advertising for their new product. Instead of arguing about their features or their service capabilites, they instead show off how much fun it is to own one. The use of partying seniors is a cute and funny way to show just how much fun it is to own a Boost mobile. While the product may be considered inferior to other wireless telephones they really diffentiate themselves from the common cell phone advertisement. Team One does a nice job on trying to win back some market share by the use of entertaining advertisement. Ten Kinds of Nasty!
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