Others

1. Rethink


This is a print ad for the Vancouver based ad agency Rethink, who commonoly advertise for their local CFL team, the British Columbia Lions. This ad shows a corndog, made out of turf, accompanied by the line "Watch our opponents eat it". I like this print ad along with the others they have on their website dealing with the football team. It's a cute way to send a pretty simple point across. They also have turf pizza and turf french fries with the same message across the bottom right. Created in 1999 Rethink has made a name for itself as an ideas company rather than an ad agency. The floors in the British Columbia office are all astroturf as they promote how their agency is filled with smart thinkers as they have one of the highest ratios of writers, art directors and designers of any agency anywhere.


2. Mother - London

Ha. It's like the French version of an Axe commercial. I love it when beer commercials insist on being "smooth". Man falls from cliff after hitting on wife only to land prefectly dressed in front of another group of beautiful women. now thats smooth. A lesser known brand in the US, Stella Artois has very recognizable brand position throughout Europe and I'm not surprised after ads like this one.

3. StrawberryFrog - NY

I like this spot because it shows the true colors of the soccer hooligan. It has little to do with beer or for that matter Heiniken, but it shows the utter devotion to the sport. I think on a wide basis this is a good idea because soccer is definately the most popular sport in the world which ultimately makes it more enjoyable to watch from a large point of view.

4. Modernista - Boston

I love how Modernistas website incorporates Google into it and has gone completely viral. It really sets itself apart from other traditional agencies. This particular spot has awesome visuals. It shows how Hummer drivers are open and live on the wild side. It does a nice job of leading into the final cut when the man lets out his battle cry. It's intense but not in a cheesy way which is a good thing.

5. David&Goliath - LA

Kia actually won a GOODY award by PETA for this spot for portraying hip hamsters in a digital computer imagery instead of exploiting them. Making the hamster look cool again is not an east task, but D&G do a great job of taking this idea and making it work. The campaign has had great viral success and popularity. This commercial has soul which is important because it directly relates back to the product.

6. Venables, Bell & Partners SF

This ad is beautiful and the music is stunning. It first showed during the opening ceremony at the Beijing Olympics in front of millions of viewers. I love how the Mercedes turns into an Audi and than the tagline "progress is beautiful". Really nice work from the San Francisco agency. It's neat to see how everything in the commercial evolves into a better version of what it originally was.
7. Jung Von Matt - Hamburg, Germany

I really enjoy how Mercedes handles this spot and differentiates itself from any other typical car commercial. I also think the dream characters are a neat way to portray the point of the Attention Assist. The only thing missing is how the Attention Assist program actual works. It would be nice to see because it could explain to the consumer if this is truly something they'd be interested in purchasing.