Large Independents

1. Dentsu - Tokyo


I personally found Dentsu to be one of the most interesting agencies on the list. They have an awesome headquarters, designed by famous French architecht Jean Nouvel, in Shiodome, Minato, Tokyo that stands 700 ft. tall with 48 floors and is the 11th largest building in Tokyo. My fascination with Dentsu arose from their complete domination in the advertising world throughout Japan. They currently double the sales of their nearest competitor and produced the first newspaper advertisements as well as the first television commercials in Japan. Dentsu is highly involved with Toyota which has a IQ line currently out. Its interesting to see how American car commercials and Japanese car commercials are so different. I feel that Chevy commercials uaully pitch heavy nationalism while Japanese cars pitch versatility and thinking small.
2. Weiden & Kennedy - portland

W+K has produced countless classic campaigns for Nike, which is what made my decision to blog about Nike so easy. The Revolution spot was one of the first that truly put Nike on the map as the leading shoe for all sporting needs. Weiden and Kennedy do a great job of emboding all the various aspects of the company in this short montage. I love the art direction of the spot and the Beatles song perfectly fits in, creating the beginning of a revolution for a company that was soon about to take off.
3. Bartle Bogle Hegarty - london


This spot for Audi was done by the British agency BBH and won numerous awards including Creative Circle 2009 Gold, Cannes Lions 2009 Film Bronze, Clio Awards 2009 TV Bronze, and ADC Awards 2009 Broadcast Merit. The London office takes credit for this particular creative spot, but other notable BBH campaigns include Johnnie Walker "Keep Walking" and the "Axe Lynx effect" - two personal favorties. I love the art direction in this, it really reminds me of the UPS spots with the whiteboard, where the illustration really comes to life.
4. Richards Group - dallas


The Richards Group currently stands as the largest indpendently owned agency in the country and reports annual billings of $1.25 billion. The Dallas based agency broke out with this "Scream" ad in the 2008 Super Bowl. A year later in the 2009 Super Bowl, the Richards Group and Bridgestone also did the memorable Mr. and Mrs. Potato Head spot. Other memorable work includes the Corona commercials with the tropical settings and the Chick-Fil-A "Eat mor Chikin". As far as the two Bridgestone ads are concerned, I see comparisons between the two. The ability to escape unexpected obstacles are focal points along with screaming and aggitated wives.

5. Doner - detroit

I find this spot entitled "Storm" to be unique because of the great design and graphics that are illustrated throughout the spot. The Doner creative team does a great job at creating fantastic visuals that keep the consumer interested up until the end. The advertisemet cuts back to regular acting and allows UPS to get their general point across which is important. The metaphor of the storm being the difficulties of running a business is also very cool. job well done.

6. Cramer+Krasselt

The chicago agency does a neat job of advertising the new Porsche. Explaining and showing the different types of old Porsches will get anyone interested in cars attention. The lineage is shown from how the classic Porsches differ from the new ones and how all Porsches are indirectly linked to one another. The visuals are intresting as the 40 odd cars are racing in the middle of nowhere and than the shot at the end resembling a "fammily tree" is a great way to cap off the spot.