180 Amsterdam

The audio response tests were done by 180 Amsterdam for Amstel Light. There are a few other ones I found on their website that had a similar point to this spot. I chose this spot becasue I thought it was original. Although I'm not the biggest fan of either of the 3 "experiment" ads, I still thought the creative team did a good job. Something about looking into someones mouth and seeing waterworks doesnt get it doen for me. The old school scientists are pretty cool though...