HAVAS

1. Arnold Worldwide


This spot Arnold Worldwide produced for Carnival Cruise Lines gained a lot of public awareness for setting the Guinness World Record for the world's largest inflatable beach ball and pinata. I like this ad because the Carnival vacation experience is underlined by spontaneous fun which is directly shown in the spot. The Carnival experience is "fun for all, all for fun" and Arnold WW uniquely captures real Carnival consumers having fun, and that makes it fun to watch.
2. EuroRSCG

The New York office of EuroRSCG is responsible for creating the very popular "most interesting man in the world" campaign for Dos Equis along with the catch line "stay thirsty my friends". The compay has also created a website www.staythirstymyfriends.com where you can test your skill in patience and strength (by arm wrestling Mao, Churchill, Stalin, or even our most interesting man), apply to become the most interesting man in the world’s personal assistant and view various photos with our host performing assorted “manly” feats. I enjoy these spots primarily for the humor (lives vicariously through himself) but also becasue of the rugged brand image Dos Equis has incorporated. It's like a poor mans version of the Marlboro Man. Good Job.
3. McKinney

To be completely honest I chose this spot from McKinney because this was the best I could find. I really didn't like their website, it was hard to find past work they've done and very boring and standard. They had few televsion and print ads and nothing that was very interesting at all. This spot is alright but the visuals can get repetitive and annoying. The companies print ads look like something from the yellowbook pages. Overall I'm not impressed