WPP

1. Ogilvy & Mather - toronto


As we have witnessed in class, as well as other mediums, Ogilvy and Dove have teamed up for a new prospective to sell beauty products to women. The award winning ad's are part of Dove's 'Real Beauty' campaign. This campaign actual began with research and findings that concluded that only 2% of women find themselves to be beautiful. Dove, with the help of Ogilvy, than launched the Real Beauty campaign which "aims to change the status quo and offer in its place a broader, healthier, more democratic view of beauty." The thing I enjoy most about these ads is that it shows the rest of the advertising community that it isn't hard to be socially responsible and creative. It truly is a step in the right direction and even better because it shows class in the fashion and beauty world.

2. Y&R - NY

In this original spot, LG has teamed up with Y&R to create a PSA uring all texters to give it a ponder before you send hurtful gossip around the interweb. The spots all use James Lipton and his high powerful almighty beard, which gives teenagers the ability to stop their wrong doing. I find all the TV and print ads for this campaign hysterical. I love it when agencies can create a PSA and make it funny while also sending the right message. The core of the program is a microsite, www.giveitaponder.com, that features webisodes for the campaign. The campaign began by research that resulted in many teens thinking it was ok and normal to gossip and send explicit material over a text message. There are more than 20,000 texts per second being sent, so LG decided that now was the best time to create their campaign.


3. JWT

JWT Mumbai created this television spot which is considered to be the first Cricket commercial Nike has ever done. I enjoy this spot because it shows a gritty and gutsy showing of Cricket and took the sport to the streets of India. It also incorporates truly powerful visuals and up beat music which keeps non cricket fans (me) entertained throughout the 2 minute spot. Last year, JWT India won various awards including Abbys and AME for the Nike Cricket commercial.

4. Grey - NY


E*Trade aired the "baby" campaign in the 2009 Superbowl and than spent more money on a social net during and after the original spot in the Superbowl. This includes a twitter page for the baby (that was updating during the game) and a facebook page where you can become a fan and have access to all the commercials. I like the idea of the baby becasue it's very original to have a baby become the spokesperson for a banking and finance company. I also like how E*Trade did a lot of social media that jumpstarted a viral campaign for the company.